Patong Beach is Phuket's most famous beach, located in the middle of the island's west coast, at about 3.5 metres long.

There used be a recognisable gay section in front of La Flora Resort, with food vendors, rainbow flag and sun beds. Today, the entire area has been cleaned up. Umbrellas and loungers are no longer allowed.

Patong Beach still attracts a lot of gay tourists and locals, particularly in front of the new KUDO Beach Club  located just to the south of La Flora Resort.